Disclosure: This content is reader-supported. If you click on our links, we may earn a commission.

Karol Krol

Staff Writer

If building an online store takes the top spot on your to-do list, you’ll need to start looking for the best ecommerce platform sooner than later.

Scratch that, since you’re here, you’re actually already at that stage! Luckily, what we have for you today is exactly what you need. This is a direct, head-to-head comparison of the very best ecommerce platforms on the market.

We cover their features ⚙️, prices 💰, pros and cons ➕➖, and point you to the best match for you 👍 (considering the size of your business and your goals).

Here’s the shortlist that we’ve hand-picked for this roundup:

“Why these solutions specifically?” – you ask. Well, as you’ve maybe noticed, if you google “ecommerce platforms”, you’ll find countless pages and more than a couple dozen solutions that all label themselves as the best ecommerce platform available.

But the devil is in the details. Once tested out in the wild, you quickly realize the limitations of some of those so-called great solutions. The tools that you see on this list have withstood the test of time and have proven to be able to deliver good quality results to their users over the long haul. This is why they’ve made our list!

In a hurry? Here’s a quick summary table with all the key details that most users are interested in:

Tool Purpose Price Unlimited products 24/7 support Design options Easy to use
Shopify All-in-one ecommerce platform From $29/mo 70+ website templates
Wix All-in-one website builder with a functional ecommerce module Ecommerce plans from $23/mo 800+ website templates
Squarespace All-in-one website builder with a functional ecommerce module Ecommerce plans from $18/mo 40+ website templates
WooCommerce Open-source website and ecommerce software Software itself free, web hosting $5-$30/mo Thousands of website templates Has some learning curve
BigCommerce All-in-one ecommerce platform From $29.95/mo Hundreds of website templates
Zyro All-in-one ecommerce platform From $9.90/mo 100 products on the cheapest plan 20+ website templates
Ecwid All-in-one ecommerce platform Functional free plan; paid plans from $12.50/mo 100 products on the free plan Support only on paid plans 70+ website templates
Volusion All-in-one ecommerce platform From $26.10/mo 100 products on the entry-level plan Limited 11 free website templates

1. Shopify

Best Ecommerce Platforms: Shopify

  • all-in-one ecommerce platform
  • unlimited products
  • 24/7 support
  • 70+ website templates customizable with drag-and-drop
  • streamlined online payments
  • sell internationally
  • POS module
  • starts at $29/mo, 14-day free trial

Shopify is one of the most popular ecommerce platforms on the web. According to the info on their site, they host over one million online stores, which is nothing short of impressive!

Shopify has won its users over thanks to how easy it is to go from nothing to a completely operational store that’s ready to welcome customers. The best part is that you don’t have to possess any coding or design skills to craft an awesome store all on your own.

Features and pricing

Shopify provides you with a functional ecommerce store website where you can showcase your products, get orders from customers, manage them, collect payments, and then trigger order fulfillment.

That said, the sole fact that all those ecommerce features are there is not that impressive. What is impressive is how Shopify executes them.

For instance, you get access to a fully visual store builder tool with drag-and-drop support. This means that you can create your ecommerce website design without actually having any design skills.

Then, Shopify lets you, as they say, sell everywhere. This means that apart from selling via your online store, you can also sell through social media, and even in person thanks to Shopify POS platform and checkout. Shopify also makes collecting payments hassle-free. They have their own module called Shopify Payments. You only need to turn it on and you get immediate access to credit card payments, Apple Pay, and Google Pay.

There are three main pricing plans, plus two additional ones that are a bit more specialized. This means that no matter what stage your business is at, you’ll always find an offer worth considering from Shopify.

Here are the highlights:

Plan Price Included
Basic Shopify $29/mo two staff accounts, four locations for your retail stores, warehouses, etc., up to 77% shipping discount with popular carriers, up to five languages on your store website
“Shopify” $79/mo five staff accounts, five locations, professional reports, up to 88% shipping discount, setting country-specific domains for different locations, international pricing
Advanced Shopify $299/mo 15 staff accounts, eight locations, advanced report builder, third-party calculated shipping rates, more advanced tools for international pricing

Apart from the differences listed above, all three plans give you:

  • unlimited products,
  • 24/7 support,
  • tools to sell on online marketplaces and social media,
  • discount codes,
  • gift cards,
  • abandoned cart recovery tools,
  • email marketing via Sendinblue,
  • access to Shopify Payments with fraud analysis,
  • option to sell internationally in 133 countries.

Then, there are these two additional plans that I mentioned earlier:

  • Shopify Lite – $9/mo. This is the most basic stripped-down version of Shopify. You can accept credit cards, create invoices, and get paid. What you don’t get, however, is an actual online store website. I need to emphasize this again since it’s important, with Shopify Lite, you don’t get an ecommerce website. All you get is a “Buy now” button for selling single products on your website or social media.
  • Shopify Plus – $2,000/mo. This is an enterprise level tier for startup companies generating big numbers and needing dedicated ecommerce solutions. We’re only listing it here to show you that Shopify is a platform you can grow with.

Ease of use and design

This won’t be surprising at this point, but Shopify doesn’t disappoint here either. The platform is easy to grasp, and there’s good onboarding when you first sign up.

Here’s what the dashboard looks like:

Shopify dashboard

When it comes to design, Shopify gives you access to 70+ website templates. Pretty much all of them look modern and are kept up-to-date. It’s hard to find anything in their catalog that feels outdated. The downside is that there are only nine free themes available right now.

Shopify themes

You can also customize your template before using it in your store. This all happens in the aforementioned visual design tool.

Should you use Shopify?

Shopify is a great option for small business owners who want to start an ecommerce store all by themselves but don’t want to deal with any of the technical aspects of the setup (programming, server management, etc.).

At $29/mo, Shopify is the best ecommerce platform that will serve your business no matter the scale or number of sales.

👉 Go to Shopify

2. Wix

Best Ecommerce Platforms: Wix

  • All-in-one website builder with a functional ecommerce module
  • Unlimited products
  • 24/7 support
  • 800+ website templates that you can customize
  • An AI module called Wix ADI to help you with design
  • Free domain for one year
  • Features to sell on social channels and marketplaces
  • Integrated dropshipping
  • Ecommerce plans starting at $23/mo; there’s also a free plan for simple websites and testing

Wix is known for being a website platform with an integrated website builder working under the SaaS model. In other words, it offers a complete set of features one might need to build a website and then launch it for the world to see.

That said, it also offers fairly robust packages for ecommerce websites. As part of the deal, not only can you build a regular website with the Wix platform, but also add an ecommerce store component to it and make it operational in a matter of minutes.

Features and pricing

Wix is not purely an ecommerce website builder. The platform was made to help all types of users build all types of websites. It’s suitable to run a simple business card website, a blog, a portfolio, and an ecommerce store as well.

Speaking of ecommerce, Wix really doesn’t disappoint and delivers all the features you might need, and more.

To cover the basics first, you can sell physical products, digital products, subscriptions, set recurring payments, and so on. You can also integrate your store with online payments (through payment gateways) and have sales taxes calculated automatically.

But that’s not all. Wix lets you set up some more specialized ecommerce websites with more original offerings. For instance, you can sell paid online bookings, appointments, classes, courses, event tickets, artwork, or streaming access to videos and music. Wix is also a good solution for traditionally offline businesses that want to enter the realm of online selling. For example, you can take online orders on a restaurant website or manage hotel reservations directly from Wix.

About how much you’ll have to pay to get all that, it gets a bit confusing. To say it simply, Wix offers quite a few different pricing tiers based on the features.

To start things off, there’s a free plan, which allows you to test the platform and experiment with how setting up a website works. While it does technically let you launch the site publicly, you’re limited with what that site can do. In the end, we’d only recommend this plan if you want to test how Wix works.

Then, there are paid plans. Wix has two main kinds of such plans:

  • Website plans
  • Business and ecommerce plans

The website plans offer a range of features that most users might need when building a standard site. This, however, doesn’t include the online store functionality, which by its very nature is a business-specific feature.

This is where the business and ecommerce plans come into play. There are three of them. Before we talk differences, here’s the list of features you’ll get from all of them:

  • unlimited products in the store,
  • free domain name for one year,
  • unlimited bandwidth,
  • integrated online payments,
  • possibility to set various pricing plans for your products and recurring payments,
  • customer accounts,
  • abandoned cart recovery,
  • features to sell on social channels.

As you can see, this is a nice set of abilities, and it will be enough for most ecommerce stores that are just getting off the ground.

Here’s a summary of the differences between Wix’s pricing tiers for ecommerce websites:

Plan Price Included
Business Basic $23/mo 20 GB disk space, 5 hours of video hosting, 24/7 customer care support
Business Unlimited $27/mo 35 GB of disk space, 10 hours of video hosting, 24/7 customer care support, subscriptions and multiple currencies, automatic sales tax calculation for 100 transactions a month, integration with popular online marketplaces, dropshipping up to 250 products, up to 1,000 customer reviews
Business VIP $47/mo everything from Business Unlimited plus: 50 GB of disk space, unlimited video hosting, priority customer care support, advanced reports, automatic sales tax calculation for 500 transactions a month, unlimited products for dropshipping, up to 3,000 customer reviews, loyalty program

Ease of use and design

One of the main things that stands out about Wix is how much it does to make using the platform as easy as possible. There are no coding skills required and frankly anyone can build their website entirely on their own.

For starters, there’s an AI-powered module (Wix ADI) that will guide you through the stages of getting your initial design of the site put together.

When you’re done with the setup, this is the main user dashboard:

wix dashboard

When building your ecommerce store, you’ll probably want it to look as good as it can. Wix has two ways of letting you achieve that. First, you can let Wix ADI set everything for you and pick a design based on some questions you were asked during sign-up.

Alternatively, you can pick from more than 800 ready-made website templates in the Wix catalog. This is a more traditional path, but you can adjust your design more granularly that way.

wix templates

The only downside with Wix’s approach to design is that you can’t change your website template after you select it initially. You can customize what you have, but you can’t change it entirely.

Should you use Wix?

Wix can be a great choice for small businesses that want to build a complete website and handle more than just the ecommerce operation. Wix gives you the tools to create effective designs and add all the side-elements that your website might need (like a blog).

Most importantly, there’s nothing missing from the offering on the ecommerce side of things.

If you’re just getting started with a new store, pick the Business Basic plan. There’s no point in overpaying for features you wouldn’t need at first anyway.

👉 Go to Wix

3. Squarespace

Best Ecommerce Platforms: Squarespace

  • All-in-one website builder with a functional ecommerce module
  • Unlimited products
  • 24/7 support
  • 40+ customizable website templates
  • Staff accounts for contributors
  • Free domain for one year
  • Great SEO features
  • Google Workspace integrated
  • Ecommerce plans starting at $18/mo, 14-day free trial

Basically everything we said about Wix a moment ago applies to Squarespace as well. In simple terms, it’s an all-in-one website platform with full ecommerce capabilities.

What this means in practice is that you can use Squarespace to craft an ecommerce website all on your own and without any coding skills. The website is then fully hosted on Squarespace’s servers so that you don’t have to worry about any technical aspects of it.

Features and pricing

A lot can be said about what makes Squarespace one of the best ecommerce platforms on the market. First, there’s their easy-to-use customization interface and a nice selection of designs. Then, you have tools for marketing, site analytics,  SEO, and other elements to make sure that your site converts well.

Next, there’s the mobile app that Squarespace offers. With it, you can work on your site while on the go – all the key site settings and actions are available in the app.

On the ecommerce front, you can sell pretty much anything – products, services, subscriptions, digital content, and also keep your online sales and in-person sales in sync.

Similarly to Wix, the pricing structure at Squarespace is a bit complex, albeit slightly less so. For starters, there’s no free plan, but there is a 14-day free trial.

Here are the features that all Squarespace pricing plans offer:

  • free domain name for the first year,
  • unlimited bandwidth and storage,
  • SEO features,
  • staff accounts for contributors,
  • 24/7 customer support,
  • basic website metrics and stats,
  • access to Squarespace catalog of extensions and add-ons.

Then, for ecommerce stores, there are also features like:

  • professional email address with Google Workspace,
  • advanced analytics,
  • unlimited products in the store,
  • accepting donations,
  • gift cards.

Here are the three main pricing plans that Squarespace has for ecommerce:

Plan Price Included
Business $18/mo 3% transaction fees on all sales
Basic Commerce $26/mo no transaction fees, POS module, customer accounts, specialized ecommerce analytics and stats, product wishlists, related products, bulk-editing via spreadsheet, selling on Instagram
Advanced Commerce $40/mo everything from Basic Commerce, plus: abandoned cart recovery, selling subscriptions, real-time rate calculations for shipping, advanced discounts

Ease of use and design

One thing we have to give to Squarespace is how effective they are at taking the user by the hand through the initial stages of building a site.

Right from the very beginning, you’ll get asked about the topics that your website is going to be about and the purpose you’re building it for. Based on your answers, Squarespace will suggest a range of designs that are likely to work best for you.

Once you’re all done with the sign-up, Squarespace will show you a quick tutorial of where everything is, at which stage you’ll be redirected to the main dashboard.

Everything is neatly organized there, and you’ll be able to fine-tune your site pretty easily by following the links in the menu one by one and adjusting things as needed.

Squarespace dashboard

I have to say that I’m really impressed with Squarespace designs. The platform has been known for their excellent taste in design and keeping up with the modern trends. What this means in practice is that you’re always going to find a website design that fits your niche or the overall aesthetic that you’re going for.

Squarespace templates

An important thing to point out here is that unlike Wix, Squarespace does allow you to change your template later on.

Should you use Squarespace?

Overall, Squarespace is a great solution if you need an all-in-one platform to handle all your website needs, not just for ecommerce. Squarespace is one of the main competitors and alternatives to Wix, so it’s where you should go first if you don’t enjoy some aspects of the Wix experience.

You should probably pick the Basic Commerce plan. While the cheaper Business plan does offer the ecommerce functionality, the transaction fees on that are quite high and some of the more interesting features are limited.

👉 Go to Squarespace

4. WooCommerce (WordPress)

Best Ecommerce Platforms: WordPress and WooCommerce

  • Open-source ecommerce platform
  • Unlimited products
  • No official support (only support from hosting firms)
  • Thousands of templates customizable with drag-and-drop
  • The ultimate DIY platform
  • You have full control of your ecommerce website
  • The software itself is free, web hosting can be $5-$30/mo

WordPress is the most popular website platform on the web. In fact, more than 40% of all websites run on WordPress. Let me say this again, that’s 40% of all websites!

There’s no ecommerce functionality in WordPress out the box. The way you enable it is by installing a free plugin called WooCommerce, which is a fully-featured ecommerce system.

Features and pricing

WordPress, on its own, gives you all the features you might need to build a website and then manage it on a daily basis.

There’s a nice visual interface for working on your site content (awesome for blogging) and a ton of features and add-ons to choose from if you want to turn your site into something more.

Then, the ecommerce functionality is provided by the WooCommerce plugin. It allows you to do everything that other best ecommerce platforms on this list enable, such as setting up your store, adding products, and processing orders when they come in.

The software itself, both WordPress and WooCommerce, is free. The main cost involved in launching a store with them is the cost of web hosting. It is usually in the range of $5-$30/mo depending on server features and power.

By default, WooCommerce allows you to accept payments via PayPal. If you need more, additional payment processors usually come with a price tag (around $70 each). The same prices apply for integrations with specific shipping carriers.

If you want to go with a premium design (more on designs in a minute), the prices are usually in the range of $40-$150 apiece. In total, you can expect to build an ecommerce store on WordPress and WooCommerce for around $60-$100 for the first year.

When it comes to things like how many products you can have in your store or how many orders you can process, this talk is irrelevant. Everything is unlimited.

Ease of use and design

The way WordPress and WooCommerce work is very different from the tools we featured above on this list. Solutions such as Shopify or Squarespace offer you the possibility to do everything in one place, but WordPress handles things differently.

First off, WordPress is website software. This means that you first need a place where you can install this software. That place is called a web server.

The good news is that you don’t actually have to buy a server, per se. Instead, you can rent some server space from a web hosting firm.

Depending on the hosting company you choose, some of the load might be handled for you by that company. For example, “managed WordPress hosts” will take care of all the technical aspects of the setup for you – installing WordPress, WooCommerce, and other plugins you might need. All you have to do in that case is just log in to the user panel and start configuring your store.

Speaking of store configuration, WooCommerce will take you by the hand through the initial stages and point out the most important settings. Then, you can start adding products and wait for first orders.

This is what the main user panel looks like:

WooCommerce dashboard

When it comes to templates, WordPress certainly wins the numbers game. Out of all the solutions on this list, it offers you the most templates to choose from. Some of these templates are free (those that come from the official theme directory), and some are commercial (sold by third-party companies).

As to the quality of the templates, it varies a lot. There certainly are awesome templates out there, but you might need to do some more digging to find them.

WooCommerce themes

Should you use WordPress and WooCommerce?

WordPress and WooCommerce are the ultimate DIY solutions in the realm of best ecommerce platforms. They give you full control over what your store looks like and how it works.

The only downside is that it does have a steeper learning curve than tools like Shopify or Wix.

If you’re going to use WordPress, consider signing up with Bluehost as your web host. The price is only $12.95/mo, and they will handle the initial stages of the setup for you.

👉 Go to Bluehost and start a WooCommerce store

5. BigCommerce

Best Ecommerce Platforms: BigCommerce

  • All-in-one ecommerce platform
  • Unlimited products
  • 24/7 support
  • Hundreds of customizable templates
  • No additional transaction fees
  • Unlimited staff accounts
  • POS module
  • Starts at $29.95/mo, 15-day free trial

BigCommerce is another complete all-in-one solution on our list of the best ecommerce platforms. Everything from sign-up, through building your online store, to launching it to the public happens in one place.

This is one of the main competitors of Shopify. The platforms are very similar in the way they work and the features they offer.

Features and pricing

There are two sides to the BigCommerce offering:

  • BigCommerce Essentials – a version of the platform geared to small to mid-size businesses,
  • BigCommerce Enterprise – for companies with huge ecommerce operations.

We’re going to look at BigCommerce Essentials since that’s what most people will end up using. And, no surprise, you get everything you’d expect with no features missing in this offering.

All plans allow you to have unlimited products, on unlimited disk space and bandwidth. You get an online storefront (where you can accept orders, and process them), a point of sale module, integration with Amazon and eBay, plus modules for selling on social media and Google Shopping.

Plus, an interesting detail with BigCommerce is that some of the features they offer on all plans are only available on higher-tier plans with the competition. These are features like:

  • multi-currency support,
  • Apple Pay, Google Pay, Amazon Pay integrations,
  • coupons, discounts and gift cards,
  • real-time shipping quotes.

BigCommerce has three main pricing tiers in their Essentials package:

Plan Price Included
Standard $29.95/mo this one gives you everything we listed above, allows you to handle up to $50k in annual sales
Plus $79.95/mo additional customer groups and segmentation, allows you to handle up to $180k in annual sales
Pro $299.95/mo additional Google customer reviews, product filtering, allows you to handle up to $400k in annual sales

Ease of use and design

Similar to Shopify, when you’re getting started with BigCommerce, you’re asked about the purpose of your store and the type of products you want to sell. After that, you’ll be redirected to the dashboard.

bigcommerce dashboard

The dashboard itself is easy to use, but you will need to spend a couple of minutes to learn where things are and how to access them. This is likely a result of there simply being more features even in the entry-level plan (compared to some of the competitors), so that’s probably the reason why the dashboard is more populated with sections.

Once you do learn the ropes, working with your store on a daily basis is pretty straightforward.

Now about designs. Here, again, the approach is very similar to how Shopify handles things. You get to pick from a set of nicely-designed templates that are optimized for a range of niches and types of stores.

For instance, no matter whether you want to sell clothing, cosmetics, or car parts, BigCommerce has some templates with good optimization for that.

bigcommerce templates

There’s about a dozen of free website templates available, and 100+ paid ones. The prices are in the range of $180-$300 per template.

Should you use BigCommerce?

BigCommerce is a great alternative to Shopify. Feature-wise, BigCommerce goes even a step further than Shopify and offers many advanced-level features for entry-level prices. This is likely a good solution for stores that want to experiment with these features right from day one.

The cheapest plan – Standard – is probably all you need if you’re starting with a new ecommerce store.

👉 Go to BigCommerce

6. Zyro

Best Ecommerce Platforms: Zyro

  • All-in-one ecommerce platform
  • Up to 100 products on the cheapest plan
  • 24/7 support
  • 20+ customizable templates
  • Gift cards and discount codes included
  • Starts at $9.90/mo

Zyro is a newcomer to the space of best ecommerce platforms. The company was founded recently – compared to more seasoned players like Shopify or Wix. However, this doesn’t necessarily mean that it’s a sub-par choice.

All the features you’d expect to be there, are there. Also, there are no significant limitations preventing you from getting a good head start with your online business.

Features and pricing

Zyro is a general website building platform that’s more similar in nature to solutions like Wix and Squarespace. This means that it doesn’t focus on ecommerce stores primarily. Users who want to build simple business sites or online portfolios can also use Zyro to handle the task with no problem.

On the ecommerce side of things, there are two plans to facilitate that – the standard eCommerce plan and eCommerce Plus. Here are the differences between them:

  • eCommerce; $9.90/mo; sell up to 100 products, accept online payments with no commissions, issue gift cards and discount codes, manage your orders, inventory, shipping and taxes
  • eCommerce Plus; $14.90/mo; everything in eCommerce, plus: up to 2,500 products, abandoned cart recovery, multilingual store, product filters, selling on Facebook, Instagram, and Amazon

The one thing you should know about these prices is that while they are affordable, you do have to commit to four years upfront. This means that you have to shell out $475.20 right on day one. Alternatively, if you want to pay monthly, the price rises to $19.90.

Ease of use and design

The best way to start with Zyro is to go straight to their catalog of website templates and pick one you like. There are around 20+ designs to choose from that were made for ecommerce sites specifically.

zyro templates

While this selection is not huge, the quality of each design is very good. All of them are modern and offer you that clean minimal look that’s so trendy these days.

Once you have your template, you can click on Start Building. This will redirect you to the payment page where you must finalize the purchase before getting to the builder itself.

The site-building interface is similar in principle to what we saw with Wix or Squarespace. You can customize everything from a visual editor and move things around using drag and drop. Adding new products and processing orders from customers is also easy. There are multiple payment options available and good tools for tracking inventory.

Should you use Zyro?

Zyro is an all-in-one package for new ecommerce businesses that just want to start as fast as possible and work on a design that’s already optimized and attractive from the get-go.

The cheapest plan does put a limit on number of products – 100 – but that should be enough when you’re just starting out. On the flip side, you must commit to a full four years upfront to get the lowest price per month.

👉 Go to Zyro

7. Ecwid

Best Ecommerce Platforms: Ecwid

  • All-in-one ecommerce platform
  • Has a 100% free plan
  • Limited support
  • 70+ website templates
  • Good POS tools
  • Modules to sell on Amazon and eBay
  • Abandoned cart tools
  • Sell up to 10 products for free
  • Paid plans start at $12.50/mo

Ecwid is the only truly-free of the best ecommerce platforms on this list. And this is without any strings attached. While, yes, there are some limitations as to what you can sell and how much of it, the store can indeed remain functional even if you don’t pay a dime.

That said, Ecwid is also not too shabby when it comes to the features it offers. Plus, it has nicely scalable plans that allow your business to keep growing with it.

Features and pricing

Let’s start with the thing you’re probably the most interested in – what can be done on the free plan.

First things first, you really do get an entirely free ecommerce setup that lets you sell your products to customers in a functional and viable way from a real business standpoint.

On that free plan, you get Ecwid’s main online store module, a shopping cart that’s optimized for mobile, and integrated advertising with Facebook, Google search engine, Pinterest, and Snapchat.

There’s also unlimited bandwidth, a site builder tool, “buy” buttons that you can add to an existing website (WordPress, Wix, Weebly, and more), tax and invoices, and even an Apple Pay integration (via Stripe).

There are three main limitations on the free plan:

  • You can have only up to 10 products in the catalog. While not great for a more established business, it can be all that a new store needs.
  • You cannot hook up your own custom domain name to the store.
  • Customer support is only via email.

Here are your options when you do decide to upgrade:

Plan Price Included
Venture $12.50/mo you get everything in the free plan, plus: modules for multi-channel marketing (via a Facebook shop page, Instagram store), mobile POS, store management app for iOS and Android, up to 100 products, gift cards, discount codes, automated tax calculations, inventory tracking, advanced SEO tools, connect a custom domain, live chat support
Business $29.17/mo everything in Venture, plus: modules to sell on Amazon and eBay, up to 2,500 products, abandoned cart tools, pricing groups, product filters and variations, advanced shipping rates, multilingual catalog, phone support
Unlimited $82.50/mo everything in Business, plus: unlimited products, your own branded shopping app, advanced POS module, priority support

Ease of use and design

Ecwid does a lot to make their dashboard user-friendly and intuitive. Right in the center part, you’ll see a quick onboarding sequence pointing you to the key settings of your store when you’re just getting started.

Then, later on, you can access everything via the sidebar menu, while the center part of the dashboard becomes your snapshot of what’s been going on with your store – your sales, growth opportunities, etc.

ecwid dashboard

Ecwid is rather original in its approach to design customization and website templates. They don’t showcase them much on the main website, and only let you browse what’s available once you’ve signed up with the tool.

That said, Ecwid does let you customize the general look of your store by adding your branding and tweaking what the product pages look like. You can change the size of your product images, the overall layout, the product card structure, the positions of various blocks on the page, etc.

ecwid templates

Should you use Ecwid?

Ecwid can be a great solution for store owners who don’t want to invest any money on day one. This ecommerce platform really does allow you to start for free and gives you a functional tool to do that.

👉 Go to Ecwid

8. Volusion

Best Ecommerce Platforms: Volusion

  • All-in-one ecommerce platform
  • 100 products on the entry-level plan
  • 11 free templates available
  • Phone and online support
  • Abandoned cart reports
  • Phone orders and CRM
  • Integrations with Amazon and eBay
  • Starts at $26.10/mo, 14-day free trial

Volusion is one more direct alternative to Shopify on our list of the best ecommerce platforms. This means that it’s a solution for building online stores first – as opposed to building business websites with an ecommerce module as an addition.

With Volusion, you’ll find all the basic features you might need, plus a good selection of some more pro-level things available on the higher-tier plans.

Features and pricing

Volusion offers three main pricing plans for small and mid-size ecommerce stores, plus enterprise-level options for big operations.

The one important thing about Volusion pricing is that your tier is defined by your gross merchandise value (GMV) per year. In short, if you go over a given threshold, you’ll be bumped to a higher tier.

Those three plans are:

Plan Price Included
Personal $26.10/mo GMV up to $50k, one staff account, 100 products, unlimited bandwidth, inventory management, built-in SEO tools, social media integrations
Professional $71.10/mo GMV up to $100k, everything in Personal, plus: five staff accounts, 5,000 products, phone customer support, ratings and reviews, newsletters, abandoned cart reports, phone orders and CRM
Business $269.10/mo GMV up to $500k, everything in Professional, plus: 15 staff accounts, unlimited products, priority support, integrations with Amazon and eBay, API access, customer loyalty plan, advanced report builder, third-party shipping rate calculations

Apart from the above, Volusion gives you a whole suite of tools you can use to build your store, make it functional and visually appealing. The main builder editor works with drag-and-drop and is fully visual.

Ease of use and design

Volusion does a good job of onboarding new users. You’ll see a quick-start wizard on your first login that will guide you through the key steps of getting your store set up.

After that, adding new products to your store and handling orders is also straightforward. All the forms are clear and not confusing. That said, while functional, the interfaces do have an outdated feel to them. Probably something you should know if your taste is more in the direction of modern dashboards.

volusion dashboard

Volusion has about 45 themes for users to choose from. However, only 11 of them are free. The rest is $180 apiece.

If you don’t want to be strong-armed into investing more than you initially intended, you can very well use those free themes. That said, they are a tad bit more basic-looking than the paid themes.

volusion templates

Should you use Volusion?

Volusion is a functional ecommerce platform, and it will handle the job just as well as the other tool. However, solutions like Shopify will give you more visual flair for the money.

On the other hand, Volusion can still be a great platform for you if you want to take advantage of some of the more advanced abilities on the higher-tier plans. Things like phone orders and CRM, newsletters, or good abandoned cart reports can be beneficial for businesses that are further down the road.

👉 Go to Volusion

Summary on what the best ecommerce platform is

This comparison has been a lot to process, I know! We’ve covered some excellent solutions for users who want to take the next step in their business and launch an online store of their own. But the main question remains: how do you pick the very best ecommerce platform for your needs?

Here are some of our top picks and recommendations:

🏆 Our winner and no.1 pick: Shopify

Shopify has been the gold standard among the best ecommerce platforms and a trendsetter for a number of years now.

If you just want a reliable ecommerce platform that will take care of your online store website from top to bottom, Shopify is that tool. It’s functional, looks great, and has been tested by thousands of other businesses that are already using it.

🥈 Second place: Wix

Wix will be the right choice if you want to make the ecommerce store component one of the elements of your business website rather than a standalone thing.

In other words, Wix provides you with the tools to build an entire business website, along with standard content pages, a blog, a portfolio, and, yes, an ecommerce store. The pricing is also similar to Shopify’s.

🔧 The DIY solution: WooCommerce

WooCommerce is the perfect solution for users who want to retain full control of their store website and also want to experiment with adding third-party extensions, or even do some custom coding.

WooCommerce runs on WordPress, which is the most popular website engine of them all. It’s free and open-source.

🤷‍♂️ The “I don’t want to spend any money” solution: Ecwid

That’s about it…if you don’t want to spend anything on setting up your new ecommerce store, Ecwid will let you have that.

Here’s our comparison table again so that you can see all the key differences between these best ecommerce platforms from a bird’s eye view:

Tool Purpose Price Unlimited products 24/7 support Design options Easy to use
Shopify All-in-one ecommerce platform From $29/mo 70+ website templates
Wix All-in-one website builder with a functional ecommerce module Ecommerce plans from $23/mo 800+ website templates
Squarespace All-in-one website builder with a functional ecommerce module Ecommerce plans from $18/mo 40+ website templates
WooCommerce Open-source website and ecommerce software Software itself free, web hosting $5-$30/mo Thousands of website templates Has some learning curve
BigCommerce All-in-one ecommerce platform From $29.95/mo Hundreds of website templates
Zyro All-in-one ecommerce platform From $9.90/mo 100 products on the cheapest plan 20+ website templates
Ecwid All-in-one ecommerce platform Functional free plan; paid plans from $12.50/mo 100 products on the free plan Support only on paid plans 70+ website templates
Volusion All-in-one ecommerce platform From $26.10/mo 100 products on the entry-level plan Limited 11 free website templates

Found your favorite tool here? Or maybe you’re using something else, like 3dcart, Big Cartel, or Magento? Feel free to share what that is in the comments.